Alatus Aerosystems (“Alatus”), a recognized leader in the aerospace manufacturing industry, announced, effective immediately, an extensive rebrand. Alatus’ complete brand overhaul includes a new website, company logo, tagline, brand assets and more.
At the heart of the reimagined brand remains Alatus’ 50 years of reliable quality, excellent service delivery and trust. However, it is ingrained in the Alatus DNA to continuously optimize and streamline with evolving technologies and new challenges. Alatus CEO, Scott Holland, says, “This rebranding and new website launch are just two examples of Alatus’ ongoing efforts to innovate, integrate, and create valuable, long lasting partnerships.”
The Alatus name remains unchanged, but the new branding, website and tagline are reflections of the organization’s agility, even through difficult times. As the COVID-19 pandemic rages on, the aerospace industry continues to face unparalleled challenges as philosophies, processes and best practices are tested. Alatus is not just settling into the “new normal” – they are emerging from the pandemic stronger, more competitive, and with a completely reimagined brand.
The introduction of new branding is a major company milestone. “Alatus is an integration partner with experience, stability, and unique technology. And now we have an updated identity that echoes our company strategy, goals, mission and experience. It perfectly illustrates our growing ambition, capabilities and commitment to partners” says Holland.
The rebranding includes a top-to-bottom redesign of the company’s website, logo, tagline, graphics, communications and correspondence. Alatus’ new brand assets include a simplified, modern logo that mimics an ascending aircraft, along with a new website and other visual communications that use bold graphics to convey complex product offerings in a digestible way.